No words can describe the mass devastation Pakistan has faced because of the floods. The people affected by this disaster cannot recover without help from everyone in the nation who is able to contribute. At SadaPay, we’ve been continuously reflecting on how we can help. All our efforts in this situation come down to one thing: making a positive impact for those in need. We’ve been doing our best to reassess priorities, extending as much support as possible to the millions of flood victims.

Here are some steps we took at SadaPay:

• On our app, we pinned the Alkhidmat Foundation to the top of our quick transfers list, allowing users to send donations with just a few taps. As a result, more than 2,500 SadaPay users donated over PKR 2.9 million in the first 30 days.
• We encouraged all SadaPay employees to donate as much as possible from their salaries, and our CEO personally matched every donation made by the team.
• We decided to reroute our marketing budget for SadaPay Swag/Merch. Instead of sending merchandise to Founders Club members, we allocated these funds to flood relief and donated PKR 5 million to support those affected by the crisis.

While we’re committed to helping during these challenging times, we also want our SadaFam to proudly wear our merch. Stay tuned—we’ll soon launch a SadaSwag store to cater to our superfans.

The Alkhidmat Foundation recognized our efforts on their official Twitter page, appreciating the contributions we’ve made.

These are incredibly trying times for our brothers and sisters, who have lost lives, homes, and livelihoods due to one of the worst natural calamities in modern times. Our efforts are ongoing, and we will maintain transparency around all our initiatives through our social channels.

The aftermath of this disaster is so severe that collective and sustained efforts are essential to prevent further suffering. Our responsibility does not end after a short period of time. According to farmers—80% of whose crops have been destroyed—this catastrophe has set them back 50 years.

The road to recovery is long. Rebuilding 33 million homes, reclaiming hectares of lost crops, and repairing 2,200 miles of damaged roads will require monumental efforts over the long term. Pakistan is quite literally under water, and restoring the lives and livelihoods of those affected will take time and dedication.

We appreciate your support as we contribute to these relief efforts. Together, we can make a difference.