A clear understanding of purpose

When we decided to redesign our branding, we wanted to make sure that every aspect of the SadaPay experience reflected our core values and mission statement, which is why we defined it in the very beginning of our new website.

From the very beginning, our goal has been to eliminate the complexities of traditional banking in Pakistan. Gone are the days of waiting on hold for hours or filling out endless paperwork. We’re here to make money “sada” (simple) because people deserve better, and we’re here to make a difference.

As Brandon Timinsky, our founder, puts it:

"We wanted to make our card the hero of our brand—a physical representation of how we do things very differently."

Mint & Peach: Fresh and Fun

Traditional banking isn’t typically associated with fun, and that’s exactly what we wanted to change. Our new color scheme, featuring a minty front and a peachy back, is designed to inspire joy and make the banking experience more enjoyable. These vibrant sea tones are not only eye-catching but also a nod to Pakistan’s stunning natural beauty.

We wanted SadaPay cardholders to feel like part of something new and exciting. It’s more than just a card—it’s a movement toward democratizing money and keeping things simple

Language, for humans ?

Handling finances shouldn’t be confusing. That’s why we’ve stripped away the industry jargon and adopted a straightforward, human tone in all our communications. With simple and clear language, we aim to maintain transparency and make money management approachable. Our vibrant visuals and friendly emojis add personality to the experience, reminding customers that managing money doesn’t have to be dull.

The start of something new

Our new branding reflects a fresh start, not just for the SadaPay team but also for our users. It represents everything we believe in—simplicity, clarity, and a customer-first approach. We’re proud of the new SadaPay look and can’t wait for you to experience it.

Let us know what you think on our socials—we're excited to hear your feedback!