Dear Sadafam,

Today, we have an important announcement that we know might come as a surprise to many of you. After nearly six incredible years since founding and leading SadaPay, Brandon Timinsky has decided to step down from his role as CEO for personal reasons. His decision comes after much reflection and is rooted in Brandon's need to prioritize his well-being after years of relentless hard work in growing SadaPay into Pakistan’s leading fintech.

Brandon's journey with SadaPay has been nothing short of extraordinary. From the early days of boundless energy and creativity to building one of the fastest-growing fintech companies in the world, Brandon has been at the heart of every milestone and success. Under his leadership, SadaPay has transformed the landscape of Pakistani fintech, creating a product that people couldn't help but talk about. We've seen our teal debit card become a status symbol, and the name SadaPay turn into a verb (“mujhay SadaPay kardo!”) – a testament to the remarkable impact we've made.

With Brandon stepping down, we are excited to introduce Omer Salimullah as Acting CEO. Omer has been in the banking and fintech industry for the past 24 years and with SadaPay since the very beginning. As our Chief Operating Officer, Omer has an unparalleled understanding of Pakistani fintech and a passion for brand building. His journey, from starting at ABN AMRO Bank to EVP at Meezan Bank, Pakistan's fastest-growing commercial bank, to leading open banking for JS Bank, are just a few of many examples showcasing his dedication to the craft. Under his leadership, SadaPay will continue to provide it’s users best-in-class financial services - Insha’Allah

"By now, most people have heard me rave about how coming to Pakistan to build SadaPay has been the adventure of a lifetime. This is the truest expression of how meaningful this journey has been not just me, but probably most of the Sadanauts who have come along for the ride. You’ll even see those words proudly plastered on our careers page for all to see!

I’m so proud of our team, but also so very grateful for how supportive the ecosystem has been – especially the State Bank of Pakistan. The regulator has relentlessly championed innovation, catalyzing digitization at a remarkable pace. Since I first landed in Islamabad in 2018, the progress of digital financial services has been unbelievable.

Now with Papara’s backing, SadaPay’s future looks brighter than ever. Papara’s  industry expertise, technological superiority, and financial backing will help us deliver much more value to Pakistan than we ever could on our own. I’m eager to see how things unfold for SadaPay’s next chapter." - Brandon Timinsky

‍

While Brandon's departure marks the end of an era, the future of SadaPay has never looked brighter. Our recent acquisition by Papara opens up new horizons and possibilities. Papara has built one of the most profitable neobanks globally, serving 20 million retail customers and over 4,500 corporates, and their support will propel us to even greater heights.

We want to reassure all our users that SadaPay's mission and commitment to providing exceptional financial services remain unchanged. Our talented and dedicated team is ready to continue the legacy and drive SadaPay forward with the same passion and dedication that Brandon instilled in us.

We are incredibly grateful for the trust and support you have shown us throughout this journey. As we embark on this new chapter, we are excited about the future and confident that SadaPay will continue to thrive and innovate.

Thank you for being a part of our story. Together, we will continue to make remarkable strides in the world of fintech.

‍

With gratitude and optimism,

The SadaPay Team

‍