About SadaPay

SadaPay is transforming financial services in Pakistan with a digital-first experience that makes managing money simple, transparent, and hassle-free. With over three-quarters of the population still unbanked, we believe financial services need a radical shift. With SadaPay, all you need is a CNIC, a phone number, and a smartphone to get started; no paperwork, no long waits. Our 3 million+ users have left behind their worst banking frustrations, no hidden fees, free local transfers, and a payment experience that’s actually enjoyable. Pair that with friendly customer service and a vibrant debit card, and suddenly, finance doesn’t just work, it feels fun! 🚀

Why is this role important?

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Are you someone who thinks in captions, dreams in content formats, and knows exactly why something hits differently on TikTok versus LinkedIn? At SadaPay, we’re looking for a Digital Presence & Community Associate who can do it all, craft scroll-stopping content tailored to each platform, build genuine community connections, and manage our brand’s voice across every channel we own. This role goes beyond posting. You’ll own SadaPay’s end-to-end digital footprint, from Instagram Reels and TikTok trends to LinkedIn thought leadership, YouTube content, X conversations, Facebook community building, and Reddit discussions. You’ll know what to say, how to say it, and where to say it, all while keeping the brand unmistakably SadaPay.
If you have a sharp creative mind, a natural feel for community dynamics, and the range to produce platform-native content that’s vibrant, relevant, and on-brand, we want you.

As a Sadanaut you will:

Content Creation

• Create platform-native content (captions, scripts, hooks, visuals, Reels/Shorts/TikToks, carousels, long-form) for Instagram, Facebook, YouTube, LinkedIn, X, TikTok, Reddit, and emerging channels, balancing SadaPay's playful tone with each platform's culture
• Track trends and move fast to capitalize on them

Community Management

• Own day-to-day engagement (comments, DMs, mentions, story tags, Reddit threads, Facebook groups) with speed, empathy, and authentic tone
• Escalate sensitive issues to CX and follow through to resolution

Strategy & Analytics

• Execute content/community strategy across channels; track reach, engagement, sentiment, response time, and follower growth to refine approach
• Surface community insights and pain points to Marketing, Product, and CX
• Support revenue campaigns (downloads, sign-ups, activations) with targeted content and community tactics

Cross-Functional

• Align messaging and priorities with Marketing, CX, and Product
• Manage support flows via Sprout Social/Intercom, keeping queues and SLAs on track
• Feed community insights and common questions into the internal knowledge base

What it takes to become a Sadanaut:

• 1-3 years in social media, content creation, or community management, ideally at a consumer-facing or tech brand
• Strong, versatile writing skills, punchy on TikTok, polished on LinkedIn
• Deep platform fluency across Instagram, TikTok, YouTube, X, Facebook, LinkedIn, and Reddit
• Creative eye for scroll-stopping content, with a portfolio to back it up
• Data-driven: reads analytics to improve, not just report
• Community-first attitude and strong multitasking across platforms
• Bonus: experience with Sprout Social, Intercom, Canva, CapCut, or similar

Perks of being at SadaPay:

• USD-Denominated Salary: At SadaPay, all salaries are pegged to USD to help protect team members from inflation. If the dollar depreciates against the PKR, you'll always receive a minimum payment equal to your PKR salary.
• Hybrid Work Culture: In locations where we have an office, our teams follow a hybrid work model with 2 days in the office and 3 days remote each week, balancing collaboration, flexibility, and focused work.
• Flexible Leave Policy: We offer a flexible leave policy to support a sustainable work-life balance. We trust our colleagues to manage their work and leave responsibly.
• Comprehensive Insurance Coverage: Every Sadanaut, regardless of grade, receives Life and Medical Insurance (covering both outpatient and inpatient care), including immediate family and parents.
• Provident Fund Contributions: Provident fund contributions are provided to all team members to support their financial growth.
• Technology and Resources: Each colleague receives a laptop and additional resources (relevant to their role) to ensure they can work efficiently and comfortably.

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Equal Opportunity Provider:

At SadaPay, we are committed to fostering an inclusive environment where everyone feels welcome and valued. We strive to make every Sadanaut feel comfortable and respected in the workplace. Discrimination of any kind has no place here; instead, we promote a culture of respect and mutual support among colleagues. Our recruitment process is built on fairness and equality for all, irrespective of race, age, gender, color, religion, social status, disability, or ethnicity.

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