The first half of 2020 hasn’t been easy for anyone. Businesses have struggled to stay afloat, global supply chains have been disrupted and governments across the world have had to balance between health and the economy. Although the idea of SadaPay was conceived long before the onset of COVID-19, we’ve had to rethink our plans given how the world has changed.

As one of the first employees to join SadaPay, a little before the virus existed, I always understood there is a dire need to ‘digitize the economy’, but beyond the overused buzzwords, I strongly felt there is upside in connecting more Pakistanis to international markets, helping them manage their money better and building a financial institution that actually strives to put its users first. The advent of the Coronavirus has only accentuated the need for ‘modern’ financial services that are simple (sada) and inclusive.

When we launched our waitlist so people could sign up for our free debit card, we were overwhelmed by the response. We didn’t expect we’d have to have 4,000 customer conversations in the first month (mostly asking about when they’ll get their cards). We spoke to every single user until they had no more questions and everyone at SadaPay now understands fully well that this is our modus operandi. 

We’ve been onboarding new team members remotely since April and while that is challenging, the purpose-driven nature of our organization makes the transition more about our mission and less about reporting lines and hierarchies. Tools like Zoom, Slack and Notion have become our best friends and recently we’ve also begun using these to become best friends with each other. We have a coffee hour every Friday where we can talk about anything – except work – and we have a Slack channel where share silly memes to brighten everyone’s days. We all want to develop a culture that exudes inclusivity and places an emphasis on collaboration – which can only happen if we build a great team spirit. 

While we do not know when we can all finally meet in an office of our own, but the prospect of meaningfully enhancing the lives of our users (hopefully, a massive chunk of the country’s 87% unbanked) has truly brought us together – even if we’re hundreds of kilometers apart. We believe that our work will solve some of Pakistan’s most deep-rooted payment problems and that in turn will help improve the quality of many financial lives. This isn’t something that I blindly believe. Countries like China, Indonesia and Brazil have drastically elevated their economies through fintech, and in Pakistan, the time for a revolution is now. 

If you want to work with us to shape the future of money, reach out via We have 16 open positions that we need to fill within the next 2-3 months, so we look forward to hearing from you!

Related Posts

SadaPay is registered as SadaTech Pakistan Pvt Ltd with the Securities and Exchange Commission of Pakistan (No. 0136598), is regulated by the State Bank of Pakistan, and is a wholly-owned subsidiary of SadaPay Technologies Ltd., registered in the Dubai International Financial Center under commercial fintech license #3263.

SadaPay Mastercard debit cards issued pursuant to a license by Mastercard Asia/Pacific Pte. Ltd.


SadaPay Head Office
Ufone Tower 9th Floor,
Jinnah Avenue, Block F-7/1,
Blue Area, Islamabad
SadaPay Lahore Office
50 Gurumangat Rd, Block N,
Gulberg III, Lahore, Punjab
SadaPay Karachi Office
1st Floor, MA Tabba Foundation Building, Gizri Rd, Block 9 Clifton, Karachi, Sindh 75600
SadaPay UAE Office
FinTech Hive,
Gate Avenue, Zone D, Level 1,
Dubai Int’l Financial Centre,
PO Box 507211, Dubai, UAE
instagram default popup image round
Follow Me
502k 100k 3 month ago