March 31st, 2020

SadaPay today announced the appointment of banking industry veteran Omer Salimullah as Chief Operating Officer.

This appointment is yet another step towards realizing SadaPay’s ambition to become the premier digital wallet in Pakistan and the Gulf Cooperation Council (GCC). As the COO, Omer will oversee the day-to-day operations of SadaPay to ensure the highest standards in product, processes and customer experience.

In his role as Head of Open Banking and Ecosystem Development at JS Bank, Omer launched Pakistan’s 1st Open Banking platform. This brought significant agility to the bank and accelerated time-to-market for innovative initiatives. Previously, he was leading the Alternate Distribution Channels (ADC) department at Meezan Bank Limited (the largest Islamic bank in Pakistan) where he was instrumental in conceptualizing and executing their digital strategy. Prior to that, he was heading the Customer Experience vertical in ABN AMRO Pakistan. 

“This is a hugely exciting time for the industry, where the worlds of payments, technology and innovation are converging to give people the power to live and bank their way. SadaPay will be at the forefront of this in the region, and I am thrilled to join them in their effort to deliver a great payment experience to our clients

– Omer Salimullah.

Omer’s strong background as a senior executive in the financial services industry reflects SadaPay’s DNA of both a highly professional financial institution and a fast-growing tech company perfectly. Combined with his strong leadership experience, he is in a prime position to support the company with its aspirations of providing the best digital financial services in Pakistan and MENA region.

Omer is an important addition to the team as we look to the future of SadaPay. We are just at the beginning of our journey to being a truly customer-focused payments company. With his deep industry experience and proven execution in both tech and banking, Omer is a perfect fit for SadaPay. We are very happy to have him on board to support us in building products and services our clients would love to use

– Brandon Timinsky, Founder & CEO of SadaPay.

About SadaPay 

SadaPay is a digital wallet in Pakistan paired with a MasterCard debit card. By removing the high costs of managing the physical infrastructure of traditional banks from the equation, we can pass those savings onto the customer to provide free financial services. Our mission is to eliminate the complexity of banking and simplify money for people and businesses through modern technology and delightful customer experiences.

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SadaPay is registered in Pakistan as SadaTech Pakistan Pvt Ltd with the Securities and Exchange Commission of Pakistan (No. 0136598), and is a wholly owned subsidiary of SadaPay Technologies Ltd., registered in Dubai International Financial Center under commercial fintech license #3263

SadaPay Mastercard debit cards issued pursuant to a license by Mastercard Asia/Pacific Pte. Ltd.


SadaPay Head Office
Ufone Tower 9th Floor,
Jinnah Avenue, Block F-7/1,
Blue Area, Islamabad
SadaPay Lahore Office
50 Gurumangat Rd, Block N,
Gulberg III, Lahore, Punjab
SadaPay UAE Office
FinTech Hive,
Gate Avenue, Zone D, Level 1,
Dubai Int’l Financial Centre,
PO Box 507211, Dubai, UAE