Meaning of life can be summed up into one word – purpose. The first people to walk the face of the earth had a purpose: survival. They did it so resiliently that humanity flourished and civilizations were fostered. Gradually, threats to life faded away, and so the purpose of life took a leap over mere survival. Humans now set out in the quest for knowledge to make the world a better place to live in and to make life more enjoyable. Magical things were invented in the fields of science; we shortened distances, touched the depths of oceans, learned how to fly, and even reached for the moon.

Now, for the first time in our history, we have abundance. However, this is also the first time we’re seeing the most unusual paradox. While there is so much fulfillment in the world, there is emptiness inside ourselves. We are over-engaged outside, while isolated within. The greatest misfortune of modern times is that we have lost the purpose of life. The end goal of any purpose is happiness. We have achieved stunning victories along the way, but failed to run the last mile.

What is IKIGAI?

Today, most of us are doing things we don’t like or are not useful. In this crisis, we can make use of a Japanese philosophy named Ikigai, which translates to “a reason for being”. This philosophy states that, to be able to live a truly fulfilling and successful life, one must strive to make efforts in four dimensions of well-being. These are:

1. “What you love” means doing what gives you the greatest satisfaction and peace of mind.

2. “What you are good at” means doing what takes the least amount of effort and brings good results.

3. “What you can be paid for” means doing what brings monetary compensation for your work.

4. “What the world needs” means doing what contributes to the good of humanity.

A combination of what you love and what you’re good at is passion. However, it is not enough. It may not be beneficial to the world and even cost you money.

A combination of what you love and what the world needs is mission. But ambition without aptitude to embark on a mission is a hollow effort, and hence  it is necessary to be good at what you want to do. Moreover, mission is a long journey, and requires money to fuel the pursuits.

Combination of what the world needs and what you can be paid for is vocation. Success demands a sound mental health, and therefore doing something solely as a duty or out of obligation towards others would drain your energy and motivation not long after you start.

Combination of what you’re good at and what you can be paid for is profession. It is not uncommon for people to hate their professions because of the absence of joy in doing it and the feeling that their work makes no difference in the world.

Ikigai is the union point of four fundamental components of life: passion, vocation, mission and profession.

Ikigai: (n) the reason for being; the thing that gets you up in the morning


How to discover your Ikigai?

Not being content in life is a tyranny upon oneself and a disservice to the world.

The best outcome comes for those who are able to find their Ikigai. That means when they do something, they love it, they’re good at it, they get paid for it and the world needs it all at the same time. According to Japanese culture, Ikigai exists in everyone–they just need to find it. 

Question is, how to find it?

Garcia and Leibermann, authors of Ikigai: The Japanese Secret to a Long and Happy Life, say that the answer lies within ourselves. It is important to regularly pause life and question oneself. “What am I doing?” “Is this really what makes me happy?” “Am I benefitting people in any way?” “Does this path lead me to where I want to be?” Follow the four-dimensional model, be curious and trust your intuition. In the end, boldly honest answers to your questions would take to your Ikigai. Once you find it, you would enter a state of flow. Most successful people in history are said to have found their Ikigai, and did wonders during the state of flow. At this stage, one is so immersed in the activity, that they lose track of time and space, and the boundary between work and rest becomes blurred. During this state, life follows the principle of We Wei, i.e., ‘effortless action’. It means being at peace while engaged in the most intense tasks so that one can carry these out with maximum skill and efficiency.

These are all the ingredients that facilitate us to engage in a worthwhile pursuit, that we love to get up for in the morning. Ask advice from a dying person on how short the life is, how wrong are the decisions that we normally make and the only time to make amends is now.

How SadaPay found its Ikigai?

The purpose of SadaPay came into existence long before SadaPay was born. With 84% formally unbanked population of Pakistan, we realized there was a problem. The financial ecosystem in the country does not cater to the needs of the 21st century. With a motivation in mind to change the lives of Pakistanis for the good, we set out on a journey towards building a company that would understand the problems of people, truly empathize with them and provide solutions that would enhance their financial lives – we aimed at making money simple. We knew at once this is what the world needs. When we found the company, we were appreciated by kind and supportive people; and so, we fell in love with our work. Initially, we were a team of amateurs who were fuelled by just a desire to get a job. Gradually, we were able to expand our team to include some exceptionally talented people, whose hard work and dedication is laying the foundation of a beautiful payments experience. The results that followed, made us realize we’re good at what we do. Now, we’ve been able to successfully construct a business model that will help us get paid for our work, and eventually expand and grow SadaPay into a company that will hopefully mark the beginning of a digital revolution in Pakistan.

What Ikigai means to SadaPay?

All of us working here at SadaPay can say with complete confidence that we can visualize our Ikigai. We have been able to immerse ourselves in this journey so quickly because the vision of SadaPay aligns with our passion, mission, vocation and profession. Once we launch commercially and see the results of our devotion and countless working hours pouring in, we hope to experience our ‘state of flow’ one day. That will be a watershed moment; for the team at SadaPay and the millions we are meant to serve.

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SadaPay is registered in Pakistan as SadaTech Pakistan Pvt Ltd with the Securities and Exchange Commission of Pakistan (No. 0136598), and is a wholly owned subsidiary of SadaPay Technologies Ltd., registered in Dubai International Financial Center under commercial fintech license #3263

SadaPay Mastercard debit cards issued pursuant to a license by Mastercard Asia/Pacific Pte. Ltd.


SadaPay Head Office
Ufone Tower 9th Floor,
Jinnah Avenue, Block F-7/1,
Blue Area, Islamabad
SadaPay Lahore Office
50 Gurumangat Rd, Block N,
Gulberg III, Lahore, Punjab
SadaPay UAE Office
FinTech Hive,
Gate Avenue, Zone D, Level 1,
Dubai Int’l Financial Centre,
PO Box 507211, Dubai, UAE